You’ll rule tomorrow’s digital world. if a company fails to please you, you can wipe it off all your screens. With your finger on the kill switch, businesses will dedicate themselves to you. Routine identification will transform customer relationships and commerce. You will be known and treated personally.
The most successful businesses will please everyone all the time. New tech will usher in a world where everyone wins.
Your life will be better in tomorrow’s digital world. Everything will center on you and your every need. Business will serve you with unbelievable dedication and focus.
After all, you will have control over your screens and paywalls so you can banish every company that doesn’t meet your standards. If a company or organization fails to please you, you can block it and wipe its ads, communications and existence off your screens.
The finger on the kill switch will be yours, so you’ll rule tomorrow’s digital world. Successful businesses will reinvent themselves as personal, immediate and pleasing — serving everyone, everywhere, all the time.
Routine identification will trigger an evolution in commerce and customer relationships: Boundary systems will identify individuals and retrieve their data so each person can be treated personally. This will trigger major business opportunities — continuously connected relationships between businesses, customers, prospects, employees, suppliers, partners and others.
Let’s dive into that world.
The consumer’s world: Personal service with smiles
Example: It’s dinner time on Friday and the kids want McDonald’s Happy Meals(TM). Simply drive to the McDonald’s pickup window where you’re greeted by name and have the the kids’ dinners handed to you the way they like it — then drive away without having to stop to pay for it.
How would that happen? Your family’s Shared Life Space includes a continuous connection to McDonalds, so you “focus” them on one of your screens. Its dinner time so your McDonalds focused display puts your usual dinner order at the top of your personal connection. You tell it kids’ meals only, in 10 minutes. While you drive to McDonald’s your location is tracked. As you reach the pickup window your identity is confirmed by video recognition. You’re welcomed by name with a smile and your order is handed to you. You simply take your food and drive away, with your transaction and automated payment validated with video/audio recording. Your relationship is personal, with even the amount and type of conversation matching your style.
Changes: Future fast food companies will redesign themselves for billions of customers worldwide. Some of the coming advances: Identify and recognize everyone by name both online and in person, personalize menus to match each customer, remain connected with customers online so orders can be placed while going to restaurants, track customers so pre-ordered food can be fresh and handed to customers as they walk in or drive up, greet each customer in their language with their preferred conversational style, and automatically charge their account when their food is handed to them. Glitches are tracked and processes continuously improved. In a digital world food becomes friendship, service becomes a smile, and everyone’s experiences become ideal — making relationships personal and great everywhere.
Others change, too: Similarly, you’re known and served personally everywhere. Hotels can greet you by name at the front door and hand you your room key without needing to stand in line and register. Whenever you want to go somewhere you can focus in the closest available cars and taxis so you always have personal transportation. You enjoy a personal world that serves you, for anything you want.
Tomorrow’s commerce: It will be normal to be greeted by name, with each company’s subsequent interaction fitting you better. The products and services you want will be personal, prepared and ready for you. Businesses you designate can auto-charge you so you don’t need to stop to pay. Tomorrow’s leading companies will compete by knowing you and serving you perfectly.
A personally pleasing world: Every company will try to give everyone totally pleasing service. They’ll know their customers can switch to a more responsive competitor instantly, as soon as they slip up. You will live in a “you-centered” world. A world where you win!
The big business world: Be the world’s best and advance quickly
This affects your job and work, too. You won’t need to schedule a meeting for next Tuesday, then drive there through traffic while hoping the right people actually show up. Instead, you and others will be able to say, “Hey! Do you have a minute?” and work together instantly, everywhere, far more effectively.
Example: Suppose you sell medical diagnostics equipment to hospitals and diagnostic facilities. (You could be the manufacturer, distributor or integrator.) You’re talking to a new prospect who wants to see an MRI installation in an independent diagnostic center. You “take” him digitally to a diagnostic facility, chat with its director, “see” their facility and learn their management priorities and results. Then you “take” him digitally to other diagnostic centers quickly, to illustrate how they maximize image quality, uptime and utilization. In minutes your prospect has experienced exemplary facilities thousands of miles apart, and personally seen how much your company can deliver.
How would that happen? Your marketing Shared Life Space includes people, locations and systems that are continuously connected. While talking to the prospect you focus in the manager of an appropriate MRI installation who can take a minute to answer a few quick questions. Then you focus in that installation and several others so the prospect sees their installed MRI’s. You use your high-level access to their management systems to show the wrap-around services your organization provides (without disclosing confidential information): Capacity planning, patient flow optimization, local data collection, local diagnostics, problem prediction, automated “Active Knowledge” support, live support, image storage and routing, maintenance compliance, capital budgeting, continuous ROI analysis and more.
You show how your staff provides total support with a continuous Shared Life Space so every appropriate person at the new facility has continuous hands-on guidance. This starts with their financial models and projections so they’re done quickly and presented well. It continues with their buildout, hiring, training and opening, Then you maximize their technologist accuracy, management control, facility utilization and patient satisfaction.
Changes: A future commercial world will use continuous connections to rapidly bring new customers to advanced levels of choice and performance. Some of its advances: Digitally “take” prospects to leading installations, talk to real people there, show their processes, make it easy to to buy, finance, install, operate, manage, troubleshoot, support and upgrade. Continuous connections make advanced performance direct and routine, with constant sharing and distribution of new “best practices” and the latest advances.
Others change, too:
Big Box Retail will stop declining from the e-commerce onslaught. Stores will provide “physical-like” e-commerce from either online showrooms with real products and real salespeople, or directly from their retail stores. Customers will digitally see and try products (whether clothes, electronics or anything else), ask questions, work with real salespeople and personally arrange purchases, delivery, setup and customer service.
Personal Services will compete with online services. Whether insurance agents, bankers or florists, service providers will have one-on-one online relationships, personal services and please their customers more than online business systems.
Business Sales and Operations will use continuous connections to existing customers and new prospects to provide them quick responses and turnaround. Response times will shrink to “now,” because customers will have multiple choices. Failing to respond immediately will mean customers turn to competitors who do respond.
Tomorrow’s world: Our commercial world will run on seeing the best everywhere, then delivering that. It will be normal for many businesses to become as good as the best with the assistance of their vendors’ Shared Life Spaces. Then they’ll use their own Shared Life Spaces to extend their personal connections to their customers. When you need anything, immediately focus in your vendor to see, receive and become the best without traveling there. If needed instantly focus in other vendors, services or products from multiple locations. Choose and reach each of your goals without waiting or traveling.
A commercially successful world: You’ll work in a world that helps large numbers of companies see how to be “the best” commercially, and guides them as they make “the best” their normal standard. Every vendor will also know how to provide what its customers need through continuously connected Shared Spaces. Customers will feel its normal to live in a world that knows them and serves them personally with the best options, wherever they choose to focus in. You win!
The small business world: Every company can capture the center
Tomorrow’s digital world will offer small businesses new ways to capture the center position in their customers’ lives.
Consider a pediatrician who cares for children. Today she provides medical services through doctor appointments. Tomorrow she could include her patients in a “Digital Medical Services Organization” (DMSO) that has a broad services and product business. Its focus will be raising the quality of health for thousands of kids, and helping thousands of parents. Her business scope can expand from medicine to wellness and commerce.
What do parents need to keep their kids healthy? In a pediatrician’s Shared Life Space all the business’s services are always connected, health monitoring is continuous and the right information and products are always available. This could be a relationship that outperforms today’s fragmented retail and online vendors of different health-related over-the-counter products, drugs, physicians, health information and other medical services.
Some examples of this digital doctor’s business model could include:
Medical services: Continuous connections and services for medical patients. Medical services include physical appointments, online appointments, personal health goals and plans, personal gap analysis to “normal” and “ideal” goals, personal health dashboards, etc.
Wellness monitoring services: Continuous monitoring of health, fitness, activity, weight, eating, etc. through patients’ devices (including wearables).
Incident monitoring services: Continuous incident monitoring such as falls, slips, injuries, etc. through patients’ devices.
Active Knowledge (AK): Monitored incident thresholds include AK triggers to deliver guidance and appropriate assistance (non-intrusive and optional at lower threshold levels; immediate assistance at higher thresholds, assistance requests at any time).
Active Knowledge (AK) e-commerce: AK suggests higher quality products and services based on monitored triggers, to produce improvements. User-chosen goals will allow better selection of the right products and services to reach those goals. Immediate pickup could be provided through local drug store chains.
Shared Spaces treatments: If others need to be included, like a child’s elementary school teacher, they can be included throughout the treatment process without their ever leaving school, or having to visit them there.
Self-control of monitored areas: Wellness dashboard with clear metrics, gaps to goals, Active Knowledge guidance, and e-commerce.
OMG. What just happened to your child? A pediatrician’s monitoring service could focus in the parent immediately on his or her current screen. Or a parent could focus in the doctor’s service.
Connect with someone and receive the right information, guidance, service or product. If a drug or OTC medicine is needed, immediate pickup or delivery can come from a drug store chain that’s part of the Shared Space. They’ll know when you’re arriving and hand it to you. Your children win!
Is it time to win, or keep falling behind?
Could technology remove society’s ceiling and give everyone the chance to become their best selves? Could it usher in a society where everyone could win, and then keep winning? Could we live in a world where many people can reach the top?
To some that sounds like Utopia or Nirvana. It’s much easier to say, “Never happen, at least not in my lifetime.” It’s simpler to keep doing what you used to do, even if it no longer works for most people.
We’ve seen this before. Feudal peasants in the middle ages are middle class today. Before the industrial revolution nearly everyone was illiterate, but the world is almost 90% literate today. A hundred years ago in London you couldn’t see the sun because of the air pollution, but now it’s clear. The same will happen to China’s polluted skies, and to many of our other limits.
Still, it’s hard to imagine a real world everyone could enjoy, where everyone can reach for greatness. But with Expandiverse Technology, whose first ideas started in 2007, years were spent developing new technology to build tomorrow’s digital world today. It’s a concrete step towards building a world where our dreams are opportunities, and many of those who try may succeed. On that road lies a better destiny — a world were many people might become great.
Suppose we decide the time is now, and we’re the people who need to switch from falling behind to leaping ahead. Could new technology make us a world of winners?
Image credits: The fourth graphic is copyright Dan Abelow. All other graphics are credited to Shutterstock.
Dan Abelow is an American inventor, author, speaker and technology consultant. His latest patent-pending invention, the Expandiverse, is new technology to build an advanced Digital Earth now. His previous patents are licensed by over 500 corporations that include Apple, Google, Microsoft, Samsung Electronics and many other leaders. He holds degrees from Harvard and the Wharton School. Get connected with Dan at ImagineANewFuture.com/connect/